It could come as a shock to some of you, but since it was predicted by some renowned market analysts in the past, Essential is slashing the price of its phone with the same, down to $499 at its website. That’s a $200 price cut from the original $699 price, less than two months after it began shipping to customers. There is really no other way to read the move except as a signal that it wasn’t selling well at $699 — especially given that the only US carrier stores it’s available in have “Sprint” above the door. It certainly doesn’t help that it now has to face the Pixel 2 and Pixel 2 XL head-to-head.
Andy Rubin, the creator of the new Essential Phone, knows how exigent it is to get a hit.
The same guy who founded Danger in 1999, whose Sidekick phone sprung into popularity some years later thanks to its innovative design … and immense support from T-Mobile. He then founded Android Inc. in 2003 and helped create what eventually became the most popular smartphone operating system in the world.
Essential is an Android-based phone from Essential, designed by Android’s co-creator Andy Rubin. Sporting a titanium and ceramic body, the smartphone features a 5.7-inch LTPS edge-to-edge display and dons a dual camera set up on the rear. The phone is powered by a 2.45 GHz octa-core Qualcomm Snapdragon 835 processor clubbed with Adreno 540 GPU and 4GB RAM. There’s 128 GB internal storage that’s non-expandable. The phone is backed by a 3040mAh battery with fast-charge support. The phone was launched at $699.
This phone is (for better or worse), not available in India. What do you think about the phone’s price cut? leave your replies in the comment section below.